Appleby Photography – Branding
background
Hamish John Appleby is a photographer with 20+ years professional experience working across four continents. Having relocated to Melbourne he came to us looking for a new business identity wanting to attract more corporate clientele.
The result
The brand identity resulted in a typographic insignia combining the initials ‘A’ and ‘P’. The middle of the ‘P’ was styled to resemble a camera lens. The solution is simple and corporate in aesthetic which based on early conversations with the client was the desired outcome. The logo can be printed both large and small and still be easily recognisable.
