the work

The goal of the Cyber Wardens social media campaign was to drive small business owners to the program’s website to enroll in a government-funded eLearning course focused on safeguarding their businesses from daily online threats. The campaign’s design emphasized a friendly, approachable tone, steering clear of heavy tech imagery to ensure broad public appeal and make cybersecurity feel accessible and relatable. Social media posts were carefully crafted, edited, and composited to maintain this human-centered look while effectively encouraging users to explore the course and enhance their online security.