hkux – branding and website
background
My freelance UX design service required a new identity and a website reflecting the loose, low fidelity hands on approach common in the UX design process.
The work
The cross shaped logo represents an empathy map frequently used by experience teams when defining the target user. The website aimed to showcase my UX design case studies while also demonstrating my visual design abilities. I filled the website with a series of loose illustrations that tied in with the style of the logo.
The result
The result was an illustrative and informative website that successfully presents my UX design case studies and other visual design work. The colours and drawing style resonate throughout the website making it a consistent body of work.
