Pinnacle People Logo Redesign
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In the 2021 Pinnacle people a hospitality recruitmnent firm wanted a modern take on their current logo to bring in the post pandemic era.
The company original logo that had been a main stay for 30 years
Several different logo designs that I pitched to the client, all modern interpretations of the old design.
This was the logo design that the client eventually approved. The red was changed to pink which is also used for the reverse background colour. The final result was a streamlined and refined version of the previous logo.
Three other logo designs were based around the final, these represent the different sections of the business.
The result
The final result was a reinterpretation of the old logo design. The client requested this because they wanted to maintain a familiarity with the brand and also not have to change up all their promotional material.