Nurdi – fir design

Nurdi – social media platform

background

Acceleration is a marketing agency located in Sth Melbourne. We spent 4 months helping them to build ‘Nurdi’, a new digital platform that encourages professionals to reach their career potential through continuous life long learning.

Client

Acceleration Group

Project Date

2019

THE WORK

The Nurdi platform targeted educated professionals keeping them up-to-date with courses and skills meant to help progress their careers. The social media aspect was designed to create a community where users go to discuss course work or sign up for conferences and other skill building events. The revenue stream came from institutions promoting their courses on the platform as well as advertising. In the beginning we brainstormed with the client to discover which functionality best suited the target user i.e., the young professional with 2+yrs experience.

After several group workshops we finally agreed on the features and designed a clickable black and white prototype which we then tested on users to get their feedback. We also set our volunteers several tasks and observed via video so we could spot any navigation issues.

Taking user feedback into consideration we designed a full colour user interface that started with a sign in screen before arriving at a ‘social feed page’. The overall functionality was greatly influenced through researching popular social media sites such as Meetup, Instagram,LinkedIn, Facebook and Tumblr.

The result

The users experience was at the heart of every decision from start to finish. After initially brainstorming with the client to decide on important features our final output resulted in a series of colour user interface (UI) designs that were then handed off to the development team. These screens were numerous and covered the full breadth of this feature rich digital platform.