Social Media Campaign
The work
Pinnacle People are a nation wide hospitality recruiter and provider. Since the COVID lockdown ended in Melbourne they changed their logo and corporate colours and wanted a recruitment drive campaign on Facebook and Instagram to reflect that. They also wanted a fresh approach to help them stand out from the competition.
The Result
For this particular social media campaign I created a series of recruitment drive ads that relied on illustration instead of photography. This fresh approach helped to differentiate these ads from competing campaigns which relied heavily on photography.